The result is Marvel's higher online visibility. In human terms, accounts that mention Marvel have more followers and, therefore, higher reach. Again, the gap is not too wide - 5.6% - but it still establishes Marvel as a brand with more powerful mentioners in social media terms. DC, boasting a larger share of voice (having more brand mentions) is less visible on social media than Marvel. For example, we used the near/ operator to specify that we only want those mentions of DC that have such words as universe, superhero, and comics in its proximity. Now, starting social media monitoring is usually a matter of putting in a brand name however, given that both Marvel and DC are common words, we need to pull out the big guns and use the Boolean search mode to narrow our monitoring down to relevant results only.īoolean search allows us to create complex queries by using various operators.
To run a social listening analysis, we fire up 24/7 monitoring of mentions of our keywords - DC and Marvel in this case - on Twitter, Facebook, Instagram, YouTube, and Reddit. This type of research is called social listening analysis, and that's what we'll do for Marvel and DC. DC is an iconic brand battle, and there's a lot to discover about it both for marketers and the brands' global audiences.īy the powers of Awario, we've been granted the extraordinary social media monitoring abilities, which means we get to explore brand rivalries through the lens of social media and the people behind it. Apart from being an overall exciting thing to study, Marvel vs. We all have our favorites, and most of them come from two superhero universes - DC and Marvel. Today's superheroes come in all shapes and sizes: Super Spider, Captain Cat, Wonder Wolverine, and, of course, Robert Downey Jr.
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